History of Communication

Gruppo Campari Communication – A Pillar of Innovation and Excellence

Gruppo Campari’s communication effort has contributed to the building of its brand name and the strengthening of its identity. The communications used by Gruppo Campari are recognized as bold, distinctive expressions of the group’s character. The various campaigns designed for Campari, Cinzano, Aperol, and SKYY throughout the years have contributed to the image of each of these core brands.

Gruppo Campari’s communications through its various forms of advertising, sponsorship, the uniqueness of its products’ packaging, and the use of appropriate models and spokespersons has conveyed an image of continuous evolution. This progression is one that has always favoured innovation but also stays true to the roots of the Group and its various brands. It is a collection that demonstrates the Group’s inclination towards design and a reflection of its desire to evoke passion and energy. For a time line chronicling the history of communication of Campari, Cinzano, and SKYY, click on the banners below.