Strategy

Last update: 02/12/2008

Gruppo Campari has constantly increased its turnover in the past years. We have achieved this result by:

• Focusing on brand building and organic growth objectives
• A series of strategic acquisitions backed by a solid financial position
• Focusing on cost optimisation and efficiencies

 

Strategic Objectives

Our 5 main strategic objectives:

• Strong investments in our brands
• Pursuing premiumisation of our brand portfolio
• Reinforce positions in key local markets
• Strategic acquisitions & distribution agreements while maintaining a solid financial position
• Maintain a business mix that is well balanced in geographical and segment terms

 

International and Regional Brands

Our International brands are distributed worldwide, together with our regional brands they represent one of our core strengths.

• International Brands
  Campari
  Cinzano
  SKYY
• Regional Brands
  Aperol
  CampariSoda
  Cynar
  Glen Grant

 

Local Market Leaders
At Gruppo Campari we recognize the importance of being close to our consumers through the products they have come to love and are part of their culture. Our portfolio of premium regional market leading brands strengthens and reinforces our presence in key markets.

• Local Market
  Ouzo12
  Zedda Piras
  Dreher, Old Eight, Drury’s
  Liebfraumlich
  Crodino
  Lemonsoda