Organization Membership & Activities

Last update: 10/05/2010

Gruppo Campari is a member of various organizations that promote responsible drinking programs and education. For more information please follow the links to the organization’s website.

ORGANIZATIONS
- Europe -

Ceps (European Spirits Organization) - http://www.europeanspirits.org
The European Spirits Organisation - CEPS acts as the European representative body for producers of spirit drinks with a membership comprising of 37 national associations representing the industry in 29 countries, as well as a group of leading spirits producing companies.
Gruppo Campari is a signatory of the CEPS Charter on Responsible Alcohol Consumption

Federvini - http://www.federvini.it
The Italian Association, of Industrial Producers, Exporters and Importers of Wines, Spirits, Syrups and Vinegars (FEDERVINI) was founded in 1917: its members are companies operating in the alcoholic beverages sector, excluding beer, as well as in the vinegar, syrup and grape juice sectors.

CASA (Centre of Studies and Intervention for the Social Aspects of Alcohol Consumption)

ESG - European Spirits Companies Liaison Group

Bundesverband der Deutschen Spirituosen-Industrie und -Importeure e. V. (BSI) - http://www.spirituosen-verband.de
The Federal Association of the German Spirits Industry and Importers (BSI) has been the association for spirits producers and importers based in Germany since 5th December 1974. Its headquarters are in Bonn. It also has a branch in Brussels. This was established in 1998. The members represent around 90% of sales on the German spirits market.

Nutrition Foundation of Italy - http://www.nutrition-foundation.it
Association with the goal to promote sound nutritional principles and habits, including the moderate consumption of alcohol.

Zentralverband der deutschen Werbewirtschaft ZAW e.V - http://www.zaw.de/
The German Advertising Association (Zentralverband der deutschen Werbewirtschaft ZAW e.V.) represents 43 associations and organizations from the advertising sector, commerce, the media and advertising agencies, as well as advertising professions and market research. It represents the advertising sector on all fundamental issues in its dealings with third parties. As the industry’s umbrella organization, the ZAW forms the “round table” for the formulation of common policies and the coordination of the interests of all those involved in advertising.

Werberat - http://www.werberat.de/
The German advertising council (Werberat) is the self-regulatory body of the German advertising industry. It mediates in conflicts between advertisers and consumers beyond the remit of national legislation. The aim of this form of self-regulation is to promote responsible commercial communication and to identify and prevent misuse. The advertising council is an institution made up of the 43 organizations represented by the German Advertising Association (ZAW e.V.) from the advertising sector, the media, agencies, advertising professions and research. It is funded by all major market players in the advertising industry.

ORGANIZATIONS
-Brazil-

ABRABE - Associação Brasileira de Bebidas http://www.abrabe.org.br
Association of beverage companies in Brazil, active in responsible consumption and self regulation in communication and advertising.

LIDE - Group of Business Leaders http://ww.lideresempresariais.com.br
LIDE is an association of entrepreneurs and business leaders whose aim is to strengthen the ethical principles of corporate governance in Brazil. Comprised of business leaders of important national and international companies LIDE promotes integration among companies, organizations, and private entities through a program of debates and forums as well as cultural, sporting and socially responsible activities.

ACTIVITIES

Responsible Marketing & Advertising Messages
Gruppo Campari policy ensures that no commercial communication about our products encourages or condones excessive consumption or misuse of spirit drinks or specifically targets under-age drinkers.

Gruppo Campari has, for a long time, endorsed responsible drinking through its marketing activities and advertisements by paying special attention to the topics of misuse, under-age drinking, drinking and driving, hazardous activities, workplace and recreation, health aspects; pregnancy; performance and Sexual success.

Beginning on September 1st 2007 all Gruppo Campari brand marketing activities carry explicit drink responsibility messages.