Gruppo Campari traces its beginnings back to 1860, with the birth of its flagship brand and signature, red aperitif beverage- Campari. Throughout the years, the brand has become internationally diffuse with the growth of its global distribution. As a result of industry consolidation in the 1990s, Gruppo Campari chose a route of international growth by way of acquisition. It has since procured several successful brands including the historic Cinzano, the revolutionary SKYY Vodka, and Aperol. The past 12 years have consisted not only of several strategic acquisitions but also of many distribution contracts that enabled Gruppo Campari’s continued organic as well as external growth and its entry into various country markets and product segments.