External Growth & Premiumisation

Last update: 27/07/2010

The market in which the Group operates in is characterised by a few large global players managing a number of extremely strong brands and a large number of niche players operating successfully in more restricted product and/or or geographical ranges; the trend towards increasing concentration is a defining feature in the industry and has been going on for the last 15 years.

1995  The Italian Business of BolsWessanen, including: Cynar, Crodino and Lemonsoda
1999  Cinzano Brand (Vermouth & Sparkling Wines) from Diageo
1999  Ouzo12 from Diageo
2000  Brazilian Acquisition (Dreher, Drury’s, Old Eight, Liebfraumilch) from Diageo
2001  Majority Interest in SKYY Spirits LLC (Completed at 100% in 2006)
2002  Sella&Mosca SpA including Sella&Mosca Wines, Zedda Piras, Catai Wines and Chateau Lamargue
2003  Riccadonna Wines
2003  Barbero1891 SpA Including Brands: Aperol, AperolSoda, Mondoro
2005  Teruzzi&Puthod Winery
2006  Glen Grant, Old Smuggler, from Pernod Ricard
2007  Cabo Wabo Tequila (80% stake, closing of the acquisition beginning of 2008)
2007  X-Rated from Daucourt Martin Imports
2008  Destiladora San Nicola, S.A. de C.V., including brands Espolón and San Nicolas
2008  Argentinian Sabia S.A. (70% stake)
2008  Ukrainian CJSC "Odessa Plant of Sparkling Wines" (99% stake) including brands: Odessa, Golden Duke and L’Odessika.
2009  Wild Turkey and American Honey, from Pernod Ricard

Premiumisation
At Gruppo Campari we believe in the ever growing customer need for high quality ultra premium and luxury brands, to this end we have embraced a premiumisation strategy to always deliver the very best in the market.
To meet our premiumisation standards we have developed and acquired key strategic brands to accompany our international brand portfolio, and will continue to do so in the future:

• Spirits
  Cabo Wabo Tequila
  SKYY 90 Vodka
  X-Rated Fusion Liqueur
  Jean Marc XO Vodka
• Wines
  Sella&Mosca
  Teruzzi&Puthod
  Mondoro