Distribution

Last update: 02/12/2008

Depending on the size and economies of scale, distribution may be carried out by internal network, external network or through joint-ventures.

Direct distribution, joint-ventures and third party agreements
Gruppo Campari has its own distribution networks in Austria, Brazil, Germany, Italy, Switzerland and US, and joint-ventures in Belgium and the Netherlands, and utilises third party distributors in over 180 other countries of the world.

Direct distribution –Austria, Brazil, Germany, Italy, Switzerland and US
The Group utilises its own distribution organisation in Austria with Campari Austria GmbH, in Brazil with Campari do Brasil Ltda in Germany with Campari Deutschland GmbH, in Italy with Campari Italia and Sella & Mosca commerciale, in Switzerland through Campari Schweiz A.G, and in the US through its subsidiary Skyy Spirits, LLC. These subsidiaries manage the Group's own brands and distribute a number of other leading brands under licence.

Coordinated distribution in the rest of the world - Campari International
In remaining international markets Gruppo Campari co-ordinates marketing and distribution through Campari International S.A.M. This allows marketing strategies to be closely coordinated, ensuring a consistent global image capable of conveying the brands' strengths, dynamism and prestige.

Joint ventures - the Netherlands and Belgium
Two joint ventures ensure distribution of Gruppo Campari brands in the Netherlands and Belgium. International Marques V.o.f. a joint venture with Marnier-Lapostolle and William Grant & Sons in the Netherlands; MCS S.c.a.r.l with Marnier-Lapostolle and Allied Domecq Spirits and Wine (Pernod Ricard) (BV) in Belgium.