Distribution

Last update: 27/07/2010

Depending on the size and economies of scale, distribution may be carried out by internal network, external network or through joint-ventures.

Direct distribution
Gruppo Campari has its own distribution network in Italy, Austria, Germany, Switzerland, Belgium, Ukraine, US, Argentina, Brazil, Mexico, China and Australia. These subsidiaries manage the Group's own brands and distribute a number of other leading brands under licence.

Coordinated distribution in the rest of the world - Campari International
In over 180 other countries Gruppo Campari co-ordinates marketing and distribution through Campari International S.A.M. This allows marketing strategies to be closely coordinated, ensuring a consistent global image capable of conveying the brands' strengths, dynamism and prestige.

Joint venture
A joint venture International Marques V.o.f. with Marnier-Lapostolle and William Grant & Sons ensures distribution of Gruppo Campari brands in the Netherlands.